DIRECTV Rebrand

The DIRECTV rebrand launched shortly after its divestiture from AT&T, signaling a renewed focus on video and reinforcing beloved features like its vast On Demand library, multi-screen technology, and award-winning customer service.

A series of TV spots promoted both DIRECTV Stream and satellite offerings across entertainment and sports. To drive awareness, we activated additional touchpoints including email, screensavers, guide banners, and bill messaging.