Verizon +play

The launch of +play created a new multi-million dollar revenue stream for Verizon and deepened partnerships with brands like Netflix, Max, NFL, and Google. I led the go-to-market strategy and aligned efforts across sales, PR, experiential, insights, and digital.

Working closely with partners, I developed exclusive bundles tailored to key audiences, and my team programmed high-impact content placements. I also collaborated with UX and research teams to refine the platform based on customer feedback and performance data, laying the foundation for Verizon’s broader content integration strategy.