As Head of Original Content Marketing at DIRECTV and AT&T, I oversaw branding and campaign development for AUDIENCE Network, launching more than 65 original series, documentaries, and events, and growing the network to a Top 15 reach on DIRECTV.

From crafting positioning and creative briefs to aligning producers and network executives, I led end-to-end marketing efforts, including strategy, creative, and execution. While AT&T later shuttered original content production following its Warner Bros. acquisition, many of the series have found new life on platforms like Netflix and Peacock.