Kingdom

Kingdom, a mixed martial arts drama, was a fan favorite that starred Frank Grillo, Kiele Sanchez, Matt Lauria, Jonathan Tucker, Nick Jonas, and Joanna Going. For the Season 2 premiere, I secured a sponsorship around UFC International Fight Week and UFC 21, featuring a 360 photo activation outside Caesar’s Palace and a fan event with UFC Hall of Famer Chuck Liddell, who live-tweeted the fight with Kingdom GIFs and commentary.

The cast sat ringside with special broadcast callouts, and the Kingdom logo appeared inside the octagon. One of my favorite creative moments? Turning on-set photography into inflatable punching bags for an unforgettable PR kit.