Loudermilk
Working closely with creators Peter Farrelly and Bobby Mort, I developed the creative and marketing strategy for Seasons 1 and 2 of Loudermilk, a dark comedy about a gruff, recovering alcoholic and substance-abuse counselor, starring Ron Livingston, Will Sasso, and Anja Savcic.
The holistic campaign spanned social, OOH, print, digital, podcasts, and radio, plus experiential moments at ATX and Vulture festivals. I also led press kits, retail activations, and DIRECTV on-platform merchandising and customer touchpoints.
Season Two
PR Kit featuring zine and stickers
Roku Ad - Home Screen
Vulture Festival - Screening & Panel
Digital and OOH Campaign - paired with “Hit the Road,” starring Jason Alexander, for a double premiere night
PR Kit - "six pack" of t-shirts with enamel pins
ATX Television Festival - screening, panel, photo op, sponsorship
Gallery