Mr. Mercedes
Mr. Mercedes was the first original series to launch after AT&Tâs acquisition of DIRECTV, created by the powerhouse trio of Stephen King, David E. Kelley, and Jack Bender. I knew we had to do something special to mark the occasion.
From a premiere at San Diego Comic-Con and an award-winning press kit to retail integrations, employee events, and more, I had a blast crafting the marketing strategy and developing out-of-the-box campaign elements. The result? Mr. Mercedes became the highest-rated show in AUDIENCE Network history.
Below is some of my favorite work from the first two seasons.
KEY ART
OUT OF HOME
Mr. Mercedes Experience - We built AR gamification, a VR escape room, and a recreation of the serial killerâs lair. Plus, we gave away collectable pins for completed activities.
SAN DIEGO COMIC CON
SOCIAL MEDIA
PRESS KIT - Clio Award Winner
RETAIL INTEGRATIONS
EMPLOYEE EVENTS
