NFL Sunday Ticket - DIRECTV
For the penultimate season of NFL Sunday Ticket on DIRECTV, I led a playful campaign featuring Dak Prescott and Patrick Mahomes. As the DIRECTV rebrand rolled out mid-flight, I saw an opportunity to bring back the humor that made the brand iconic in its earlier years.
I produced four TV spots and oversaw all creative plus a targeted media plan spanning on-air, UI merchandising, social, and digital channels. As head of social media, I also launched weekly LIVE coverage of NFL Red Zone and Fantasy Zone, working closely with talent to keep fans engaged and reinforce DIRECTV’s position as the ultimate home for NFL.
One of my favorite moments? Flying out a superfan we discovered on TikTok for a once-in-a-lifetime NFL experience.
TV SPOTS
PAID DIGITAL
PAUSE AD
Super Fan Surprise & Delight - We flew a super fan that we found on TikTok to Los Angeles for a special behind-the-scenes experience of Red Zone and Fantasy Zone. Josh was ecstatic - it was even his first time on a plane!
SOCIAL MEDIA
NFL Sunday Ticket Studio - Launched content studio hosted by Bob Menery at Super Bowl LVI. Interviewed top players and used content throughout the season.
@SportsonDIRECTV
