NFL Sunday Ticket - Verizon

As Head of Content Strategy at Verizon, I led the launch of a transformative partnership with YouTube that helped drive Verizon subscriber growth and accounted for 10% of YouTube’s NFL Sunday Ticket subscriptions in its first year.

I worked directly with both YouTube (Google) and the NFL to align on strategy and creative. The campaign was part of Verizon’s national acquisition offer and leveraged the brand’s existing NFL sponsorship, activating across training camp experiences, in-stadium placements, fan communications, and more.