Subscription Sports Packages

DIRECTV built its reputation as a leader in sports, with seasonal packages like MLB Extra Innings and NBA League Pass driving major revenue. In addition to developing creative and media plans across these businesses, I launched @SportsonDIRECTV, a dedicated social handle designed to showcase our sports expertise and build an engaged audience to organically drive sales.

Simple but engaging, the MLB Extra Innings Pause Ad was one of my favorite executions. The new ad unit transformed paused TVs into stadium jumbotrons with interactive games, a day-to-night transition, and even the DIRECTV blimp. It became a go-to example for the sales team when pitching new clients.